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Top 6 Startups Leading Product Analytics in 2024

February 5, 2024

You May Be Here Because:

  • You’re exploring embedded analytics solutions to integrate into your software product.
  • You’re looking for innovative product analytics tools to enhance your data insights and user engagement.
  • You’re a product manager or developer interested in the latest technologies for tracking user interactions and analyzing product performance.
  • You want to improve user onboarding and engagement through sophisticated analytics tools.

This post highlights the top 6 product analytics startups to watch in 2024, each offering unique features that cater to various aspects of product analytics.

1. PostHog

PostHog is an open-source product analytics tool that functions like a Swiss army knife for product managers. It allows comprehensive event tracking, session recording, feature flagging, and embedded analytics for user-facing dashboards. PostHog emphasizes user privacy and open-source principles, providing a flexible and secure platform.

Products & Features:

  • Event Tracking: Capture and analyze user interactions to understand behavior patterns.
  • Session Recordings: Watch how users interact with your product to identify usability issues and opportunities for improvement.
  • Feature Flags: Test and release new features to specific user segments without full-scale rollouts.
  • Embedded Analytics: Integrate analytics dashboards into user-facing applications to provide insights directly within your product.

PostHog is ideal for companies that value privacy and need a comprehensive, customizable solution to track and enhance user interactions.

2. Vizzly

Vizzly focuses exclusively on customer-facing analytics, specializing in embedded analytics. Vizzly provides a robust SDK, a no-code dashboard builder, and a query engine that enables product and engineering teams to quickly implement beautiful, user-facing dashboards. As embedded analytics becomes crucial for SaaS companies, Vizzly offers a streamlined approach to integrating these capabilities.

Products & Features:

  • Query Engine: Build and manage datasets efficiently with a semantic layer.
  • Native Embedding: Support for React, Angular, Vue, and Svelte, making it versatile for different development environments.
  • Custom Reporting: Allow end-users to edit dashboards and create their own views, enhancing user engagement and satisfaction.
  • JS Services Package: Developers can programmatically build and customize dashboards, offering deep integration and flexibility.

Vizzly simplifies the implementation of embedded analytics, making it an excellent choice for SaaS companies looking to enhance their user-facing reporting capabilities.

3. Userpilot

Userpilot excels in building optimal onboarding flows and capturing qualitative insights through in-app interactions. Known for its user guides and real-time engagement tracking, Userpilot helps companies understand how customers interact with their products, making it a go-to tool for product-led growth strategies.

Products & Features:

  • In-App Product Guides: Provide step-by-step guides to help users navigate your application and maximize feature adoption.
  • Embedded Surveys: Capture qualitative feedback directly from users as they engage with your product.
  • Event Tracking: Analyze user interactions to identify trends and areas for improvement.
  • Feature Announcements: Communicate new features and updates to users efficiently, keeping them informed and engaged.

Userpilot is perfect for companies focusing on improving user onboarding and engagement through detailed in-app analytics and feedback mechanisms.

4. June

June is tailored for startup founders and small product teams who need quick, actionable insights without the complexity of traditional analytics tools. Emphasizing simplicity and rapid setup, June is designed to help product managers validate and iterate on their product development with meaningful insights.

Products & Features:

  • Event Tracking: Capture and analyze user interactions to gain insights into product usage and engagement.
  • Auto-Generated Reports: Receive regular analytics reports via email or Slack, making it easy to stay updated.
  • AI Querying: Use natural language to query data and obtain insights quickly without technical knowledge.
  • User Qualification: Automatically qualify sign-ups based on their interactions with your product, streamlining the lead management process.

June offers an intuitive and fast approach to product analytics, making it ideal for startups that need to make data-driven decisions quickly.

5. Monterey

Monterey positions itself as a copilot for product insights, focusing on aggregating and interpreting qualitative data through AI. Unlike traditional tools that primarily track quantitative events, Monterey excels in extracting valuable insights from unstructured data generated during user interactions.

Products & Features:

  • Direct Integrations: Connect with all your customer-facing applications to gather comprehensive data insights.
  • Classification Models: Use AI to group and prioritize key findings from user interactions and feedback.
  • Analytics Dashboarding: Provide product managers with powerful tools to distill and visualize insights from qualitative data.

Monterey is perfect for teams looking to leverage AI to understand and act on qualitative data insights, providing a deeper understanding of user sentiments and behaviors.

6. Findly

Findly simplifies interactions with Google Analytics 4 (GA4) data by providing a natural language interface. This abstraction layer makes it easy for non-technical stakeholders to access and understand analytics data, enhancing the usability of GA4 and other connected data sources.

Products & Features:

  • NLP-Based Insights: Use natural language processing to extract insights and simplify data interactions for non-technical users.
  • Flexible Data Visualization: Create and customize powerful visualizations to make data more accessible and actionable.
  • Slack Integration: Query and interact with Findly directly within your Slack workflow, making it convenient for team collaboration.

Findly is ideal for teams needing accessible and user-friendly data interactions, making complex analytics data approachable for all stakeholders.


The product analytics landscape is rapidly evolving with innovative startups challenging traditional giants like Mixpanel, Amplitude, and Pendo. Each of these new players offers unique strengths, from comprehensive event tracking to advanced embedded analytics. Whether you need a quick-to-deploy solution or a deeply customizable tool, there’s a product analytics startup ready to meet your needs.

If you're looking to enhance your SaaS product with embedded analytics, consider how Vizzly can help you integrate user-facing analytics seamlessly and effectively.

Get in touch today to learn more.

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